Maison Peyrat

The team

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  PHILIPPE PEYRAT

  Born in Cognac to a line of négociants begun by his grandfather, Henri, Philippe spends his weekends and vacations at La Rigolèterie, the Peyrat family property in Saint-André de Cognac, in the heart of the Borderies appellation. In the winter, he is often found in the distillery, where he pursues his deep interest in this stage of production.

  It was always understood that he would join the family firm, but before undertaking this stage in his development Philippe decided to deepen his education in the world of wines and spirits by attending business school in Paris, then undertaking numerous foreign positions, notably with Black & White in the United Kingdom and with Underberg in Germany. This was followed by several years at one of Bordeaux finest négociant houses.

  He returned to join his brother Henri at Maison Peyrat in 2000, and became the sole owner in 2005, realizing his dream of ultimately leading the family company, and preparing the way for his children to succeed him. Benefitting from his network of connections, his understanding of the market, the energy he has dedicated to developing Maison Peyrat and his passion for the business, Philippe has succeeded in his daily quest to create exceptional spirits and impart his knowledge and experience to the next generation, while maintaining the family’s values and its history.

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  Clémence Peyrat

  The history which Clémence shares with Maison Peyrat is intimately associated with childhood memories playing among the vines in her earliest youth, as she searched for fossils and other treasures with an old metal detector. One day she thought she had come upon something special, but after unearthing her find discovered it was an old, rusty harvest basket. If not exactly a treasure, it was nonetheless an introduction to her future.

  After pursuing a Master’s degree in wine and spirits, specializing in international marketing, Clémence left for England and Paris to work in product development for two years before rejoining Maison Peyrat to initially launch Moko, the family’s brand of rum.

  Today, she is in charge of marketing, promotion and communication for the company, continually tracking markets, consumers, new developments and trends. She is the family’s pilot to the future, a fount of new ideas to position Maison Peyrat ever more successfully by launching new products and giving existing brands a new identity focused on the family’s shared passion for spirits, all to expand membership in this select world of amateurs.

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  Édouard Peyrat

  When it comes to spirits, he is ready for anything… Naturally, when his training wheels took him cycling along the bumpy byways of the “Grande Champagne” vineyards, the finest of Cognac’s appellations.

  Eventually, Édouard took off for New Zealand to work for a year with an importer of wines and spirits, a keen businessman who shared his secrets and imparted all the tricks of the trade, and more. After this initial experience which offered Édouard a complete immersion into the world of wines and spirits, there was no question but that he would eventually rejoin Maison Peyrat. After pursuing studies in international business specializing in wines and spirits, he worked for the industry leader in French distribution where he was in charge of the Paris market for five years.

  In January 2020, Édouard returned to Maison Peyrat to take charge of commercial development at the family company, overseeing markets where the brands are already established and to identify new areas which hold rich opportunities for the future.